We're delighted to have collaborated with the Barbican centre on these limited edition greeting card sets which feature abstract, medium format photographs of the beautiful Barbican building.
Andrew O'Dell, the photographer behind the series, describes it in his own words:-
"Brutalist Architecture is a term derived from the French "béton brut" or “raw concrete” describing a type of architecture prevalent from the 1950’s - 70’s. Towering 42 stories above the streets of central London, the Barbican Estate, completed in 1976, exemplifies this style of architecture and has become one of London’s most iconic landmarks.
I have always had a fascination with brutalist architecture and the Barbican in particular. Wandering around such a huge residential estate in the heart of London has an eerie, surreal feeling. It represents a post-war dream of a utopian society, with its own shops and amenities, protected from the hustle and bustle of the city by walls of concrete and elevated walkways.
This project aims to break the stereotypical approach to architectural photography by moving away from wide-angle lenses and straight perspectives. By deliberately abstracting and obscuring the concrete reality of the place the work makes the viewer question if what they are seeing is real or not, and echoes the emotive effect of the lived architectural experience."
Each of the 12 cards have been paired with an orange kraft envelope. The box sets can be found in the Barbican shop.