15 Minutes HourglassThe School of Life
Our lives are so busy and frenetic; we are always forgetting to make time for what really matters.
To make sure this year really counts, we’ve created a finely crafted glass timer to remind us to carve out 15 minutes for what truly counts every day. That isn't very long, and that's the point: it's longer than we often give to so many of the things we ostensibly think of as so important – like properly listening to a partner, rationally analysing our career ambitions, or playing in a concentrated way with a child. It delicately shames us into doing a minimum of what really counts. It is a gauntlet thrown down to our better selves.